We bought HUNDREDS of billboards in San Francisco, for our open source product
When I first visited San Francisco in the late 2000s, what stood out to me immediately were all the billboards from tech companies. They were everywhere around me, right from the moment I stepped off the plane. Until then, I had only seen billboards for various lifestyle brands and they always felt distant to me. But not in San Francisco. Most billboards spoke to me directly as an engineer, and it felt like I had found “home”. ...